Our Story

Founded in 1995 by automotive enthusiast Michael Rodriguez, CarWoow California began as a small family-owned dealership with a simple mission: to provide honest, transparent, and exceptional automotive services to the California community.

What started as a modest operation with just five employees has grown into one of California's most trusted automotive dealerships, serving thousands of satisfied customers across Los Angeles, Orange County, and the greater Southern California region.

Our commitment to excellence, integrity, and customer satisfaction has remained unchanged throughout our journey. We believe that buying, selling, or leasing a vehicle should be an exciting and stress-free experience, and we work tirelessly to make that vision a reality for every customer who walks through our doors.

50,000+

Happy Customers

4.8/5

Customer Rating

CarWoow California Dealership

Our Mission & Values

The principles that guide everything we do

Customer First

Every decision we make is centered around providing the best possible experience for our customers. Your satisfaction is our top priority.

Integrity

We believe in honest, transparent business practices. No hidden fees, no pressure tactics, just straightforward and fair dealings.

Excellence

We strive for excellence in every aspect of our business, from the quality of our vehicles to the expertise of our team.

Community

We're proud to be part of the California community and actively support local charities and community initiatives.

Leadership Team

Meet the experienced professionals leading CarWoow California

Michael Rodriguez

Michael Rodriguez

Founder & CEO

With over 30 years in the automotive industry, Michael founded CarWoow California with a vision to revolutionize the car buying experience through transparency and customer service.

Sarah Chen

Sarah Chen

General Manager

Sarah brings 15 years of automotive retail experience and leads our daily operations with a focus on customer satisfaction and team development.

David Thompson

David Thompson

Finance Director

David oversees our finance and insurance department, helping customers secure the best financing options and protecting their investments.

Maria Gonzalez

Maria Gonzalez

Sales Manager

Maria leads our sales team with 12 years of experience, ensuring every customer receives personalized attention and finds their perfect vehicle.

James Wilson

James Wilson

Service Manager

James manages our service department with ASE certification and 20 years of experience, ensuring your vehicle receives expert care.

Lisa Park

Lisa Park

Customer Relations Director

Lisa ensures every customer interaction exceeds expectations and manages our customer loyalty programs and community outreach initiatives.

Awards & Recognition

Honored for our commitment to excellence and customer service

Dealer of the Year

California Auto Dealers Association

2023

Customer Choice Award

Los Angeles Business Journal

2022, 2023

Excellence in Service

Better Business Bureau

A+ Rating

Community Partner

United Way of Greater Los Angeles

2020-2023
Community Involvement

Community Involvement

At CarWoow California, we believe in giving back to the community that has supported us for nearly three decades.

Education Support

Annual scholarship program for local high school students pursuing automotive careers.

Environmental Initiatives

Promoting electric vehicle adoption and supporting clean air initiatives across California.

Local Charities

Regular donations and volunteer work with food banks, homeless shelters, and youth programs.

Emergency Response

Vehicle donations and support during natural disasters and community emergencies.

Why Choose CarWoow California?

Experience the difference that sets us apart

29 Years of Experience

Nearly three decades of automotive expertise and customer service excellence.

Extensive Inventory

Over 500 new, used, and electric vehicles from top manufacturers in stock.

Full-Service Center

Complete automotive services including sales, financing, service, and parts.

Competitive Pricing

Best prices guaranteed with transparent, no-haggle pricing on all vehicles.

Expert Support

Knowledgeable team ready to help with all your automotive needs.

Convenient Location

Easily accessible location in Los Angeles with ample parking and public transit access.

Ready to Experience the CarWoow Difference?

Visit our showroom today and discover why thousands of customers trust CarWoow California for their automotive needs.